Apple may be speeding up its foray into augmented reality (AR) and virtual reality (VR), according to new job advertisements. This occurs shortly after the parent company of the metaverse, Meta, cut more than 11,000 jobs to reduce costs.
New Job Listings from Apple Suggest Metaverse Project
While Meta has been actively advancing its harshly criticised metaverse goal, Apple has been edging closer to joining the fray over the past few years.
According to a 2017 Bloomberg article, Apple has been working on an augmented reality wearable that might be made available to the general public as early as 2020.
This may be Apple’s upcoming flagship product, according to the same claim. Even the possibility that the AR device would have its own display, chip, and operating display was mentioned at the time.
However, no such device was produced in 2020, and Apple hasn’t made any formal statements on the release date of such an AR device. These job postings, which Coingeek found, suggest that the business will soon continue its ambitions to introduce its own AR wearable too.
Apple announced more than 30 new positions for software designers and engineers in augmented and virtual reality in November. A network engineer with AR and VR skills is needed for one of these positions; they will develop frameworks and tools “to enable connected experiences in a 3D mixed reality world.”
The emphasis on augmented reality and virtual reality media ties together all of the engineering positions listed on the job posting, which included a wide range of expertise.
Could Apple, after Facebook’s parent firm had blatantly failed to achieve its metaverse objectives, follow Meta’s example and push for the metaverse?
Although this is conceivable, Apple won’t use the term “metaverse” to describe it.
Since the term simply confuses people, Apple’s CEO Tim Cook made it clear a month ago that the business would refrain from using it. “It’s crucial, in my opinion, that people comprehend what something is. Additionally, I doubt that the average person could define the metaverse, “he declared.
A New Metaverse Player?
CNBC reports that Meta is going through a difficult time as its stock continues to fall. In addition to earlier reporting a second consecutive quarter of losing sales, Meta now expects a third quarter of declining revenue, which will keep the price of its 2022 stock falling.
Furthermore, according to Meta, Reality Labs’ operating losses would have dramatically increased year over year by 2023. In the most recent quarter, “Reality Labs,” the division in charge of the metaverse, only made $285 million in sales, or 1% of the entire company’s sales.
Meta’s soaring costs and expenses, which increased 19% year over year in the third quarter to $22.1 billion, concerned investors. Reuters claimed that Zuckerberg’s metaverse-focused endeavour was financed by operating cash flow of $59 billion from the prior year.
Apple could get some insight from what happened to Zuckerberg’s plans for the metaverse.
Apple has not yet revealed how much of the metaverse it intends to explore. According to several sources, the headset will be available in Q1 of next year. Thanks to its own operating system, RealityOS, and twelve cameras, the new headset might give Apple the upper hand in the metaverse.
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